Wayfair, the leader in online home furnishings, also houses several specialty retail brands. Of these, Birch Lane has become synonymous with laid-back farmhouse charm, timeless silhouettes, and craftsmanship built for real life.
As a member of the in-house creative team, I produced marketing materials across all print and digital platforms, oversaw campaigns for key shopping holidays, and wove together illustration, photography, and copy to build a rich tapestry of lifestyle inspiration. I also worked closely with senior leadership to drive a much-needed brand refresh – elevating Birch Lane to a true style destination.
Print & Digital Marketing Design
Brand Refresh Exploration
Major Shopping Holiday Campaigns
Catalog Design & Production
Social Media Content
Meet the Team
Alyce Jones, Annie Chin, Francesca Mennella, Gordon West, Jenn Bergin, Julia Emiliani, and Tess Mayer