Storybook Bakery
Happily ever after just got a whole lot sweeter! Each cookie in this delightful collection is based on a classic European recipe and paired with a Brothers' Grimm fairy tale. Even Hansel and Gretel never tasted anything this good.
Role
Having grown up quite close with my German immigrant grandparents, this has admittedly been one of my favorite projects. The concept, logo, brand identity, packaging, illustrations, copywriting, and hand-lettering are all my own work. (I even baked the cookies.)
Scope
Logo & Brand Identity
Art Direction of Product Shoot
Packaging Design
Illustration
Hand Lettering
Copywriting
Photography Curation
CONCEPT
