Sundae
The selling options are few and flawed for homeowners with a property in poor condition. But Sundae is changing the real estate industry with an experience-first solution driven by empathy and integrity. On an investor marketplace, sellers receive dozens of bids for their home as-is. With cash in hand, they can finally move out and move on.
Role
As a founding member of the in-house creative team, I owned and evolved the Sundae brand identity. I led the development of campaigns and concepts across all print and digital platforms, wrote copy, and strategized content for both the homeowner and investor audiences. I also had the opportunity to art direct freelancers, establish new processes, and run internal trainings.
Scope
Brand Evolution
Print & Digital Marketing
Direct Mail
Social Media Content
Photography Curation
Copywriting Support
SAN FRANCISCO, CA
Meet the Team
Sarah Yoo, Laura Ercoli, Kyle Spearin, Dora Marquez
