Perigold
The crown jewel of Wayfair's specialty retail brands is Perigold, which has brought luxury pieces from the world's most renowned designers online for the first time ever. This unprecedented access connects discerning customers to iconic pieces, the finest craftsmanship, and truly exquisite style.
Role
As a member of the in-house creative team, I handled the branded integration of renowned industry tastemakers such as Ralph Lauren, Aerin Lauder, Bunny Williams, and Erin Fetherston. I also created inspirational lifestyle content for web, email, and social. A highlight was branding events like the Influencer Dinner Series, Supplier Summit, and Modern Month, which brought together some of the leading names in home design.
Scope
Brand Evolution
Email Marketing
Responsive Web Design
Social Media Content
Photography Curation
Copywriting Support
BOSTON, MA
Meet the Team
Katie O'Brien, Annie Chin, Grady Ross, Hannah Becker, and Christopher Winn
