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Traken
Attention anglers: the future of fishing is here. Traken is a revolutionary sonar device that can be cast into the water from a fishing rod. Since conventional technology must be mounted to a boat, Traken has leveled the playing field for shore fishermen, kayakers, and boaters alike. Convenience and flexibility mean those fish can swim – but they can't hide anymore.
Role
This project was exciting because the target audience – male fishing enthusiasts – was outside the norm for my work. I enjoyed researching the customers' preferences and translating them to a brand that blends technology with approachability. The concept, logo, brand identity, packaging, illustrations, and copywriting are my own.
Scope
Logo & Brand Identity
Art Direction of Product Shoot
Packaging Design
Illustration & Icon Library
App Design
Print Advertising
Copywriting
Photography Curation
CONCEPT
![](https://cdn.myportfolio.com/b69f4189-5c80-4641-b91d-2995991b0ede/6afe0f1f-a39b-42b2-ab08-72cb22d45a0a_rw_1920.png?h=ed7ec3f7b1ad660933f66c70601685e3)
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