Spruce Realty
If you've binged more episodes on HGTV than you'd like to admit, Spruce Realty might be the answer to your old house dreams. This real estate brokerage specializes in homes that the faint of heart won't touch – outdated, run-down, and just plain old. One thing all these properties have in common? Endless potential (with a little bit of sprucing up.)

Role
This is one of the most personal projects I've ever taken on. My love for all things historic – especially old homes – has always been a huge part of my life. There is a niche for flipping houses in today's real estate industry that just isn't being met by traditional listing sites. Perhaps someday, a company like Spruce Realty will answer the call. 
Scope
Logo & Brand Identity
Stationery Design
Photography Curation
Ad Campaign
Icon Library 
Illustration
Website Design
Copywriting

CONCEPT

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