Quetzal Cocoa
Perhaps the only thing richer than chocolate is the legend surrounding its origins. Thousands of years ago, the Toltecas believed that cacao seeds were a gift from Quetzalcoatl, their god of wisdom. Quetzal Cocoa is a line of authentic Aztec sipping chocolate and spice mixes that bring this history to life.
Role
I'll be the first to admit it: chocolate is my weakness. It doesn't last long in my house, especially the good stuff. But my love for this decadent treat inspired Quetzal Cocoa. The ideas for the patterns and verdant colors were drawn from the Mexico's birds, plants, and wildlife, and of course the beautifully embroidered huipil dresses.
Scope
Logo & Brand Identity
Art Direction of Product Shoot
Packaging Design
Website Design
Illustration
Surface Pattern Design
Copywriting
Photography Curation
CONCEPT